We did lots of work on the brand image and what I wanted it to represent with my customers and suppliers. From this we got four words: authentic, open, homely and creative.
I picked the colours for the logo, the sea green represents where we are, surrounded by the sea in Ireland and the pink is me. I saw a beautiful picture of a rosebud (my dad used to call me that) and I was thinking about using it for the logo and it has been incorporated in.
I love it. It represents what I want it to and fits with my brand. And the final thing is its really nice to have someone I know do it and get involved.
All in all a very good job done....now I just need to do my marketing plan! No rest for the wicked!
